Enhancing Reader Engagement in the Non-Profit Sector with La Viña.
As art director and photo editor for La Viña magazine, I revitalized its visual identity by incorporating commercial magazine aesthetics, overseeing its transition from black-and-white to full color, and contributing to increased readership. This strategic update, aligning the magazine’s visuals with its editorial tone and mission, made the magazine more appealing to those overcoming addiction.